Everyone these days has heard of Twitter. Maybe they aren’t proficient users of the microblogging service, but they at least understand the premise of the 140 character updates and the potential business value in using the tool. But, who or what is the future of microblogging? No one can be sure, but a candidate on the radar just announced their beta launch on Tuesday, August 31.
Our wonderful, entrepreneurial city of Portland, Oregon played host for the event. The University of Portland hosted the official launch party for PingGadget, a next-generation microblogging platform. Co-founders, Dennis Moulton and Steve Nguyen, both have previously launched and worked in tech start-ups after graduating together from the University of Portland in 2005.
The key differentiator between PingGadget and its microblogging competitors lies in its unique location-centric benefits and ability to group and categorize information. Users can use categorical and/or geographic filters to narrow the “Pings” they are viewing to dial in on the content they desire. Following the Craigslist schema, 493 cities are currently in the directory, and expansion to Vietnam is planned for later this month.
Let’s walk through an example to put more context around PingGadget and its intended use. I live in Portland and I am looking for a new place to grab dinner tonight. I log in to PingGadget and am automatically filtered by my host city, Portland. Next, I can click into the Food group and then can navigate between Pings from “everyone” or from “followed users”. Instantly, every Ping that fits my selected criteria is shown, and I am able to see where people are currently dining or where they might have been earlier and would recommend I check out or stay clear of.
Groups cover a variety of topics such as food, events, nightlife, music, recreation, news/alerts, shopping, and classifieds for jobs, housing, volunteers, etc. Users can also start their own groups related to their personal interests. Earlier today on PingGadget I noticed a new user in Portland had started the group Portland Dog Parks because they wanted to hear the scoop from locals. All groups are based around location-centric information that is relevant to users in specific geographic areas as to eliminate “fluff” and make information useful and practical.
PingGadget is planning their general availability release for December 2010, which will include enhanced support for mobile devices. Could PingGadget be the next generation of Twitter? It’s up to you as a potential user to decide – see what your city has to offer.

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